Alya Bejaoui is a singer, songwriter, and creative visionary. After discovering her musical gifts at a young age, she went on to develop a distinct creative style and is cultivating her presence as a creative force to be reckoned with.

Alya’s multitude of talents led her to the Creative Industries Program at Toronto Metropolitan University, where she specialized in The Music Industry and Storytelling in Media. The intention? To become an effective hybrid of creative and commercial, never forsaking one for the other.

In 2021, Alya founded 3:40 AM Creative, a company that represents her in all official activities. With her acquired business acumen, she knew she had to be independent from the start.

Alya has made many meaningful and memorable contributions to several high-profile artistic works, often cited for her star quality. The next era can be described in three words:

Power. Presence. Purpose.